BRANDING:
A visual world that
speaks to the heart.
Whether it’s creating something out of nothing or refreshing and elevating existing design, branding seeks to harmonize utility, identity, mission, and beauty for the success of the project and the benefit of the consumer.
WESTMINSTER KIDS SITE
ART DIRECTION | DESIGN | ILLUSTRATION
Westminster Seminary Bookstore had a dream – to design a site dedicated solely to the children’s books they carry. We landed on this bright, modern, and fun aesthetic with individualized icons for each category. The central image is an illustrated pop-up book, which emphasizes the heart behind the kids site - offering children a world of books to explore.
WESTMINSTER ONLINE
ART DIRECTION | DESIGN | ILLUSTRATION
Westminster Theological Seminary expanded their online presence at the start of 2020. To showcase their top of the line content and to celebrate their new online programs, we refreshed their branding bringing in a mix of secondary colors and basic patterns. The result is a brand that feels familiar while recapturing the imagination and inspiring a new age of online learning.
THE AFTERWORD PODCAST
ART DIRECTION | DESIGN
A product of Westminster Seminary Bookstore, The Afterword Podcast began in early 2020 with the goal of answering readers questions by interviewing authors of popular books. The logo reflects the casual tone and environment of the podcast and incorporates an ellipsis alluding to the anticipated conversation.